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Ted Pate

Marketing Director / Creative Director

Marketing and creative professional passionate about building brands and innovative platforms that create real impact.

Selected Work — Print, TV, Apps & Non-Traditional Campaigns

Greenville Hospital System TV commercial — healthcare brand campaign by Ted Pate
Greenville Hospital System
Healthcare brand TV commercial.
Clear Choice Health Insurance Wrestler TV commercial directed by Ted Pate
Clear Choice Health Insurance
"Wrestler" TV commercial.
24 Hours in Asheville - Emmy Award-winning commercial
Emmy Award
24 Hours in Asheville
National Emmy Award, Outstanding Commercial. Produced by Fiasco Pictures for Dig Local.
Felt Bikes TV commercial — road and mountain bike advertising campaign
Felt Bikes
TV commercial for road and mountain bikes.
Colonial Supplemental Insurance TV spot — cancer and disability awareness campaign
Colonial Supplemental Insurance
Cancer and disability awareness TV spot.
St. Joseph's Candler Baby TV spot — maternity and women's health campaign
St. Joseph's/Candler
"Baby" — maternity and women's health TV spot.
St. Joseph's Candler Brain TV spot — neuroscience healthcare campaign
St. Joseph's/Candler
"Brain" — neuroscience TV spot.
St. Joseph's Candler Lungs TV spot — pulmonary care healthcare campaign
St. Joseph's/Candler
"Lungs" — pulmonary care TV spot.
Clear Choice Health Insurance Ted TV commercial
Clear Choice Health Insurance
"Ted" TV commercial.
Clear Choice Health Insurance Bob TV commercial
Clear Choice Health Insurance
"Bob" TV commercial.
Clear Choice Health Insurance Sue TV commercial
Clear Choice Health Insurance
"Sue" TV commercial.
Clear Choice Health Insurance Group TV commercial
Clear Choice Health Insurance
"Group" TV commercial.
Costa Del Mar dealer catalog campaign
Gold ADDY
Costa Del Mar
National Gold ADDY Award. Dealer catalog and print campaign.
Portland Timbers MLS campaign
Gold ADDY
Portland Timbers
National Gold ADDY Award. Major League Soccer campaign.
Leatherman Tools print campaign
ADDY
Leatherman Tools
Regional ADDY Award. Print campaign.
Gold's Gym print campaign
ADDY
Gold's Gym
Regional ADDY Award. Print campaign series.
Felt Bikes campaign
Felt Bikes
Road and mountain bike campaigns.
Pabst Blue Ribbon billboard
Pabst Blue Ribbon
Billboard campaign.
Colonial Supplemental Insurance print ad — shower scene
Colonial Supplemental Insurance
Cancer and disability awareness campaign.
Greenville Hospital System healthcare campaign
Greenville Hospital System
Healthcare brand campaign. Heart Institute, Children's Hospital, Women's Health.
Kah-Nee-Ta Resort and Casino campaign
Kah-Nee-Ta Resort & Casino
Landscape and X campaign series.
Carrera Motors luxury auto campaign
Carrera Motors
Luxury auto dealership campaign. Audi, BMW, Porsche, VW.
Weider Sports Nutrition campaign
Weider Sports Nutrition
Illustrated product campaign.
Saskatoon Restaurant campaign
Saskatoon Restaurant
Wild game restaurant campaign.
Portland Beavers baseball campaign
Portland Beavers
Minor league baseball campaign.
St. Joseph's Candler print campaign — brain/neuroscience
St. Joseph's/Candler
'That's why I went.' Five service-line print campaign with calligraphy and anatomical body art.
Dig Local - Asheville's local discovery app
Dig Local
Proprietary software, native app, brand built from scratch. 12 years and counting.
Active Alamance billboard - parks and recreation app for Alamance County
Active Alamance
Parks, events, and recreation app for Alamance County, NC.
wncHelp app - community resource platform for Western North Carolina
wncHelp
Community resource platform for Western NC. App launching soon.
Bridge of the Gods Resort & Casino viral animation
Bridge of the Gods Resort & Casino
Viral animation for the Confederated Tribes of Warm Springs.
Portland Timbers guerrilla marketing — branded soccer balls hidden around Portland
Gold ADDY
Portland Timbers
Branded soccer balls hidden around Portland. Finders keepers.
Portland Timbers wall art in downtown Portland — co-op with Northwest Toyota Dealers
Gold ADDY
Portland Timbers
Wall art in downtown Portland. Co-op with Northwest Toyota Dealers.
Portland Timbers manhole cover stencil — guerrilla marketing
Gold ADDY
Portland Timbers
Manhole cover stencils placed around Portland.
Portland Timbers MAX train wrap in Portland
Gold ADDY
Portland Timbers
MAX light rail train wrap in Portland.
Portland Timbers Kick Me post-it pads — school handout guerrilla marketing
Gold ADDY
Portland Timbers
"Kick Me" post-it pads handed out at schools.
Portland Beavers guerrilla marketing — peanut bags with hidden tickets
Portland Beavers
Peanut bags with hidden game tickets, tossed by vendors on the street.
Portland Beavers MAX train wrap in Portland
Portland Beavers
MAX light rail train wrap in Portland.

About

I build brands from nothing and make existing ones impossible to ignore.

I founded Dig Local and built the software, the brand, and the app from scratch. Twelve years later it's still Asheville's go-to platform to discover Authentic Asheville. It survived a pandemic and Hurricane Helene. So did we.

Before that, national campaigns for Leatherman Tools, Costa Del Mar, Pabst Blue Ribbon, and Gold's Gym. The awards followed.

Trained at Portfolio Center and the Creative Circus in Atlanta. BA in Media Arts from the University of South Carolina.

Emmy
National Academy of Television
Gold ADDYs
American Advertising Awards
Mobius
International Advertising Award

Experience

Career Highlights

Dig Local
Founder / Marketing Director
Asheville, NC
The Cliffs Communities
Marketing & Media Technology Director
Traveler's Rest, SC
Synergy Point Interactive
Creative Director
Asheville, NC
Enventys
Chief Creative Officer
Charlotte, NC
DVA Advertising
Creative Director & Partner
Bend, OR
Henderson Advertising
Art Director
Greenville, SC
Sasquatch Advertising
Art Director
Portland, OR

Get in Touch

Available for marketing leadership, creative direction, and brand strategy.

ted@diglocal.com 828-505-5655 linkedin.com/in/tedpate
Asheville, NC